The UK Market
Our homes are at the heart of our lives. Even if we seem to spend just as much time at work, or shopping, or running the kids to and from school, our homes are where all the really important things happen – and our kitchens are the focal point.
They’re not just somewhere functional to cook your meals and do the dishes; they’re social hubs, family meeting rooms, and places to catch up after a long day. Somewhere to rustle up something special for your loved ones or guests. In recent years, they’ve probably also been doing double duty as a home office, a hobby room, or even a classroom at some point!
Which is why they’re also the room homeowners are most likely to spend money on, and will always do so.
Why is demand so high?
There are over 25 million homes across the UK, and every one of them has a kitchen which will need updating at some point. New buyers want to personalise their space, or growing families need more functionality. Long-term homeowners want a fresh, modern environment that reflects their lifestyle today.
Sometimes it’s just down to general wear and tear – even the most well-designed kitchen will eventually show its age. The demand is constant, the customer base is enormous, and it shows no sign of slowing down.
Resilient in any economy
Just playing by the numbers alone, it’s easy to see why the UK home improvement market is worth more than £5billion a year, and it’s one that continues to be remarkably resilient, regardless of what else is happening in the economy. Even during the pandemic and the subsequent cost-of-living squeeze, homeowners continued to invest in their properties. In fact, periods of economic uncertainty often accelerate demand – when people spend more time at home, they become more aware of what they want to change, and more motivated to act on it.
This is not a market that booms in good times and collapses in bad ones. It is a market that finds reasons to grow in almost any conditions, which makes it an exceptionally sound foundation for a franchise business.
The desire to improve our homes isn’t going away. If anything, it’s growing stronger.
Of course, a market worth this much, with demand which just seems to grow and grow, is going to attract a lot of people who want to take advantage of it. There’s no shortage of tradespeople, providers, and renovation firms, of course, and it’s certainly a crowded market.
However, if you can offer something different – something no one else is doing, but which is hugely appealing to homeowners, then, this is a market full of opportunity…
Which is where Kitchen Makeovers comes in.
